1. Work-Life Balance of women executives – An analysis of Gender discrimination
K MajiniJes Bella, Dr. M Chandran, VISTAS, Chennai
Page No : 1 – 8
DOI:16.10089.AJ.2019.V8I10.285311.5207
2. A STUDY ON STRESS-INDUCE AND PROBLEMS FOR FEMALE EMPLOYEES IN SOCIAL CULTURE
C. Kathyaine, Dr.P. Jagadeesan, VISTAS, Chennai
Page No : 9 – 19
DOI:16.10089.AJ.2019.V8I10.285311.5208
3. A STUDY ON GROWTH ANDIMPACT OF SERVICE MARKETING
P. Vanitha, Dr. S. Subramanian, VISTAS, Chennai
Page No : 20 – 23
DOI:16.10089.AJ.2019.V8I10.285311.5209
4. AN IMPACT DUE TO MERGER IN BANKING SECTOR IN VIEW OF $5 TRILLION ECONOMY IN INDIA – A GENERAL STUDY
Sidheakkya P.G, Dr. Vennila Shree, Vels university
Page No : 24 – 29
DOI:16.10089.AJ.2019.V8I10.285311.5210
5. COMMUTING AND ITS IMPACT ON EMPLOYEE PRODUCTIVITY
Maria S Karakkattil, Dr G.S Maheswari, VISTAS, Chennai
Page No : 30 – 38
DOI:16.10089.AJ.2019.V8I10.285311.5211
6. A STUDY ON FACTORS INFLUENCING CUSTOMER PURCHASE INTENTION TOWARDS PACKAGED FOOD PRODUCTS
R.Sharmila, Dr.M.Kavitha, VISTAS, Chennai
Page No : 39 – 47
DOI:16.10089.AJ.2019.V8I10.285311.5212
7. What Holds Women Back at Workplace? –The Glass ceiling Effect
Dr.R.Rangarajan, S.Saranya, University of Madras, Chennai
Page No : 48 – 58
DOI:16.10089.AJ.2019.V8I10.285311.5213
8. A STUDY ON ORGANISATIONAL AND HR ISSUES FOR SUCCESS AND FAILURE OF MERGERS AND ACQUISITION OF BANKS
Dr.C. JAYAMALA, Vels Institute of Science, Technology and Advanced Studies
Dr.R.LAKSHMI, S.S.S.Shasun Jain women’s College, Chennai
Page No : 59 – 65
DOI:16.10089.AJ.2019.V8I10.285311.5214
9. INDIVIDUAL HUMAN CAPITAL FORMATION THROUGH BASIC SKILLS – AN EXPLORATORY STUDY
R. Saisudha, Dr. A.G. Vijayanarayanan, VISTAS, Chennai
Page No : 66 – 72
DOI:16.10089.AJ.2019.V8I10.285311.5215
10. Thaya Organisational Development strategy to Public and Private Bank in Chennai.
Dr. M. Thaiyalnayaki, B. Janani, VISTAS
Page No : 73 – 76
DOI:16.10089.AJ.2019.V8I10.285311.5216
11. A STUDY ON POLLUTION IMPACTED COMMUNITIES IN SIPCOT INDUSTRIAL REGION IN TAMILNADU
P. PRIYANGA, Dr. S. JAYAKANI, VISTAS, Chennai
Page No : 77 – 86
DOI:16.10089.AJ.2019.V8I10.285311.5217
12. A STUDY ON PREFERENCE FOR INDIAN LOCAL/REGIONAL FMCG BRANDS AMONG DELHI CONSUMERS
J.Sherli, Dr. S. Suganya, VELS Institute of Science,Technology and Advanced Studies
Page No : 87 – 93
DOI:16.10089.AJ.2019.V8I10.285311.5218
13. A STUDY ON PREFERENCE FOR INDIAN LOCAL/REGIONAL FMCG BRANDS AMONG DELHI CONSUMERS
Dr.C.Ganesan, VELS Institute of Science,Technology and Advanced Studies
Dr. G.Thiyagarajan, Nazareth College Of Arts and Science
Page No : 94 – 101
DOI:16.10089.AJ.2019.V8I10.285311.5219
Dr. M. NIRMAL KUMAR, The Tamil Nadu Dr. Ambedkar Law University, Chennai
Page No : 102 – 113
DOI:16.10089.AJ.2019.V8I10.285311.5220
G.VENKATESHWARAN, DR.R.V.SUGANYA, VISTAS, Chennai
Page No : 114 – 122
DOI:16.10089.AJ.2019.V8I10.285311.5221
DR.G.RAJESH, S.JAYA, The Quaide Milleth College for Men
Page No : 123 – 131
DOI:16.10089.AJ.2019.V8I10.285311.5222
K. GayathriM, Dr. M. Thaiyalnayaki, VISTAS, Chennai
Page No : 132 – 140
DOI:16.10089.AJ.2019.V8I10.285311.5223
18. Investment in Digital Economy
Dr.K. Shanthi, D.G.Vaishnav College, Chennai
Page No : 141 – 146
DOI:16.10089.AJ.2019.V8I10.285311.5224
Dr.N.MANIVANNAN, Dr.K.MANIKANDAN, VISTAS, Chennai
Page No : 147 – 153
DOI:16.10089.AJ.2019.V8I10.285311.5225
20. INFLUENCE OF CONSUMER BUYING BEHAVIOR TOWARDS E – RETAILING
V.JEEVA, Dr. A. RAVI KUMAR, Bishop Heber College Tiruchirappalli.
Page No : 154 – 166
DOI:16.10089.AJ.2019.V8I10.285311.5226
21. “A STUDY ON CUSTOMER BEHAVIOUR TOWARDS MOBILE BANKING”
A.Sahaya Ramya, New Prince Shri Bhavani Arts & Science College
Dr. S.Vennila Fathima Rani, VISTAS
Page No : 167 – 170
DOI:16.10089.AJ.2019.V8I10.285311.5227
22. THE CONVERGENCE OF DIGITALISATION AND SUSTAINABILITY IN RECENT HR PRACTICES
Minothi. J, Dr. J. Arul Suresh, Loyola College, University of Madras
Page No : 171 – 182
DOI:16.10089.AJ.2019.V8I10.285311.5228
23. ROLE OF BANKS IN ACHIEVING FIVE TRILLION ECONOMY AND ISSUES FACED BY THE BANKING SECTOR
K.AYSHWARYA, J.A.ENOCH LIVINGSTON, The Tamil Nadu Dr. Ambedkar Law University, Chennai.
Page No : 183 – 187
DOI:16.10089.AJ.2019.V8I10.285311.5229
24. INVESTMENT IN DIGITAL ECONOMY IN INDIA
Nagalakshmi.M, Dr.V.Andal, VISTAS
Page No : 188 – 194
DOI:16.10089.AJ.2019.V8I10.285311.5230
25. MICRO FINANCE IN ASIAN NATION – AN OUTLINE
Mubina.B, Dr.R.V. Sunganya, VISTAS
Page No : 195 – 200
DOI:16.10089.AJ.2019.V8I10.285311.5231
26. WORKING CAPITAL MANAGEMENTIN ASIAN PAINTS LTD -A CASE STUDY
Dr. MURUGESAN. D, Dr. A. KRISHNAN, Vels Institute of Science, Technology & Advanced Studies, Chennai.
Page No : 201 – 209
DOI:16.10089.AJ.2019.V8I10.285311.5232
27. TECHNOLOGICAL TRANSFORMATION OF ROBOT BANKING ON “FLOWERS” MODEL – A Research in Chennai
P. MANIMOZHI, The Tamil Nadu Dr. Ambedkar Law University, Chennai
A.SARAVANA KUMARAN, Madras Christian College, Chennai
Page No : 210 – 224
DOI:16.10089.AJ.2019.V8I10.285311.5233
28. A STUDY ON IMPACT OF SOCIAL MEDIA ON CONSUMER’S PURCHASE DECISION
J.Lakshmi Preetham, Dr.Nirmala Mohan, Madras Christian College
Page No : 225 – 231
DOI:16.10089.AJ.2019.V8I10.285311.5234
29. AN INNOVATION IN DIGITAL RECRUITING STRATEGIES – Job Seeker’s Perspective
Emily Rajkumar, Dr.Nirmala Mohan, Madras Christian College
Page No : 232 – 236
DOI:16.10089.AJ.2019.V8I10.285311.5235
30. Influence of Employee’s Participation in Decision making on Organization Commitment
P.Priya, Dr.M.Chandran, Vistas, Chennai
Page No : 237 – 243
DOI:16.10089.AJ.2019.V8I10.285311.5236
31. RELATIONSHIP BETWEEN COPING STYLE AND DECISION MAKING OF EMPLOYEES WITH TYPE II DIABETES
DR. R.PREMALATHA, D.G.Vaishnav College, Chennai
Page No : 244 – 251
DOI:16.10089.AJ.2019.V8I10.285311.5237
32. A STUDY ON CUSTOMER AWARENESS AND PERCEPTIONS OF MOBILE BANKING
R.Abarna, Dr. S. Vennila Fathima Rani,VISTAS
Page No : 252 – 255
DOI:16.10089.AJ.2019.V8I10.285311.5238
33. A STUDY ON EFFECTS OF JOB STRESS OF EMPLOYEES IN INDIAN OVERSEAS BANK, VILLUPURAM DISTRICT
S. RAFIYA BANU, Dr. M. CHANDIRAN, VISTAS, Chennai
Page No : 256 – 267
DOI:16.10089.AJ.2019.V8I10.285311.5239
34. RURAL DEVELOPMENT THROUGH MICROFINANCE AND WOMEN EMPOWERMENT
K.RAJYA LAKSHMI, Dr. R.LAKSHMI, VELS VISTAS, Chennai
Page No : 268 – 272
DOI:16.10089.AJ.2019.V8I10.285311.5240
35. PATTERNS OF PLAN AND NON PLAN EXPENDITURE IN TAMILNADU
R.PREMALATHA, VELS Institute of Science, Technology and Advanced Studies, Chennai
Page No : 273 – 278
DOI:16.10089.AJ.2019.V8I10.285311.5241
36. The Impact of Changes in bank after Rebranding and its outcomes on customers
H.PUSHPALATHA, DR. M.CHANDRAN, VISTAS, CHENNAI
Page No : 279 – 285
DOI:16.10089.AJ.2019.V8I10.285311.52342
37. FACTORS INFLUENCING CONSUMERS’ TO ADOPT MOBILE BANKING
C.B. Pavithra, Dr. A.C. Ranganayaki, SDNB Vaishnav College for Women
Page No : 286 – 295
DOI:16.10089.AJ.2019.V8I10.285311.5243
38. CURRENT SCENARIO OF E-RECRUITMENT IN INDIA
Dr.C.CHITRA, DR.K.KALAISELVI, VISTAS, Chennai
Page No : 296 – 301
DOI:16.10089.AJ.2019.V8I10.285311.5244
39. EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION IN BANKS
Dr. ANNAMALAI SOLAYAPPAN, Dr.V.DHEENADHAYALAN, Sri Subraminyaswamy Government Arts College. Tiruttani
Dr.V.VETRIVEL, Hindustan College of Arts and Science, Chennai
Page No : 302 – 307
DOI:16.10089.AJ.2019.V8I10.285311.5245
40. An Employees Attrition and Retention of IT and ITeS sectors in Bangalore – an Investigation
Dr. Siva Gurunathan. S, Sacred Heart College (Autonomous), Vellore
Dr. Indira. K, Vel’s University, Chennai
Page No : 308 – 316
DOI:16.10089.AJ.2019.V8I10.285311.5246
41. A STUDY ON ICICI PRUDENTIAL LIFE INSURANCE CUSTOMERS PERCEPTION TOWARDS ONLINE INSURANCE SERVICES
SHRUTHI V, Dr.SARASWATHY C, VISTAS
Page No : 317 – 321
DOI:16.10089.AJ.2019.V8I10.285311.5247
42. FACTORS INFLUENCING THE CUSTOMER EXPERIENCE IN DIGITAL BANKING AND FINANCIAL PERFORMANCE
Sunantha.P, Dr.M.Chandran, Vels Institute of Science, Technology and Advanced Studies, Chennai
Page No : 322 – 328
DOI:16.10089.AJ.2019.V8I10.285311.5248
43. A STUDY ON AGRICULTURAL MANUFACTURING AND CROPPING PATTERN CHANGE IN TAMILNADU
V. VIDHYA, Dr.S. JAYAKANI, VISTAS, Chennai
Page No : 329 – 336
DOI:16.10089.AJ.2019.V8I10.285311.5249
Dr.N.Alamelu Sathyabama, D.G.Vaishnav College, Chennai
Page No : 337 – 353
DOI:16.10089.AJ.2019.V8I10.285311.5250
45. ROLE OF BANKING INSTITUTIONS OF FINANCIAL INCLUSIONIN PUDUCHERRY
G. TAMILMOZHI, Dr.M.VETRIVEL, VISTAS, Chennai
Page No : 354 – 359
DOI:16.10089.AJ.2019.V8I10.285311.5251
46. “Emerging Issues on the Road Map for a 5 Trillion Economy in India”
T.P.KALAVATHY, SHRI KRISHNASWAMY COLEGE FOR WOMEN, CHENNAI
Page No : 360 – 367
DOI:16.10089.AJ.2019.V8I10.285311.5252
47. Review of the Mandate of Corporate Social Responsibility
VijayaGovindarajan, Dr.R.Lakshmi, Vels VISTAS, Chennai.
Page No : 368 – 371
DOI:16.10089.AJ.2019.V8I10.285311.5253
48. THE STUDY OF BANKING SECTOR’S CONTRIBUTIONS TO ACHIEVE 5 TRILLION ECONOMY IN INDIA
R.Vimaladevi, A.Meenakshi, Vels Institute of Science, Technology and Advanced Studies, Chennai
Page No : 372 – 377
DOI:16.10089.AJ.2019.V8I10.285311.5254
49. RURAL DEVELOPMENT OF FINANCIAL INCLUSION IN PUDUCHERRY
A.K.BABU ISMATH RAZACK, Dr.M.VETRIVEL, VISTAS, Chennai
Page No : 378 – 383
DOI:16.10089.AJ.2019.V8I10.285311.5255
Shriram .K, Dr. J. Arul Suresh, Loyola College, Chennai
Page No : 384 – 394
DOI:16.10089.AJ.2019.V8I10.285311.5256
51. Mobile Banking Adoption is an Emerging Trend: An Analytical study of young Indian customers
Dr.K.Shyamala, SDNB.Vaishnavcollege
Page No : 395 – 404
DOI:16.10089.AJ.2019.V8I10.285311.5257
52. A STUDY ON MOBILE BANKING AND CUSTOMER LOYALTY
Sayeeda Jabeen S, Dr. M. Kavitha, VISTAS, Chennai
Page No : 405 – 410
DOI:16.10089.AJ.2019.V8I10.285311.5258
53. IMPACT OF WORK LIFE BALANCE ON EMPLOYEE TURNOVER AMONG IT PROFESSIONALS
Juby Thomas, Dr. M. Kavitha, VISTAS, Chennai
Page No : 411 – 421
DOI:16.10089.AJ.2019.V8I10.285311.5259
54. CONTRIBUTION OF DARK TOURISM IN INDIA’S GDP In context of ‘Taj Mahal’ and ‘Cellular Jail’
Kala Sneha, Dr.G.S.Maheswari, VISTAS, Chennai
Page No : 422 – 434
DOI:16.10089.AJ.2019.V8I10.285311.5260
55. A STUDY ON DIGITAL BANKING AND ITS IMPACT
N.Maha Lakshmi, Dr. M. Kavitha, VISTAS, Chennai
Page No : 435 – 439
DOI:16.10089.AJ.2019.V8I10.285311.5261
56. A STUDY ON CONSUMER PERCEPTION AND SATISFACTION TOWARDS MOBILE BANKING
Dr.V.MAHESWARI, PS.PT.MGR.Govt.Arts& Science College
Page No : 440 – 447
DOI:16.10089.AJ.2019.V8I10.285311.5262
57. Green Banking and Its Customer Insights – An overview
A.Sivagami, Dr.R.Lakshmi, Vels VISTAS, Chennai
Page No : 448 – 455
DOI:16.10089.AJ.2019.V8I10.285311.5263
58. IMPACT OF ADVERTISEMENT ON THE PURCHASE DECISION OF DURABLE PRODUCTS IN CHENNAI CITY
E. Nirmala, Dr.C.Shalini, Vidhya Sagar Women’s College
Page No : 456 – 461
DOI:16.10089.AJ.2019.V8I10.285311.5264
59. DIGITAL MARKETING IMPACT ON SMALL AND MEDIUM ENTERPRISES THEORETICALFRAMEWORK ANDRESEARCH
P.MANJU, Apollo Arts and Science College, Chennai,
Dr.M.Kavitha, VISTAS, Chennai
Page No : 462 – 469
DOI:16.10089.AJ.2019.V8I10.285311.5265
60. A STUDY ON MERCHANT BANKING
S. RAJA, University of Madras
Page No : 470 – 475
DOI:16.10089.AJ.2019.V8I10.285311.5266
61. PRESENT SCENARIO OF FINANCIAL INCLUSION IN INDIA AND ITS PROSPECTIVE TREND ANALYSIS
Dr. S. GUNASEELAN, Vels Institute of Science, Technology and Advanced Studies
Dr. N. KESAVAN, Annamalai University
Page No : 476 – 483
DOI:16.10089.AJ.2019.V8I10.285311.5267
62. A Study on Investment Preference of Individual Investors in Chennai City
Dr.S.Hemalatha, AMET Deemed to be University
Dr. S. Ganapathy, SA College of Arts and Science
Page No : 484 – 492
DOI:16.10089.AJ.2019.V8I10.285311.5268
63. IMPACT OF CASHLESS POLICY ON SMALL SCALE BUSINESSES IN RURAL TAMIL NADU
R. BHARATHI RAJAN, Dr.V.VIJAYALAKSHMI, Vels VISTAS, Chennai
Page No : 493 – 499
DOI:16.10089.AJ.2019.V8I10.285311.5269
Mary Sudharshini Fernando, Dr. M. Kavitha, VISTAS, Chennai.
Page No : 500 – 509
DOI:16.10089.AJ.2019.V8I10.285311.5270
65. A STUDYONGROWTH OF CASHLESS ECONOMY IN INDIA
Dr.M.NirmalDev, VELS Institute of Science,Technology and Advanced Studies, Chennai
S.Sairam, Dwaraka Doss Goverdhan Doss Vaishnav College, Chennai
Page No : 510 – 514
DOI:16.10089.AJ.2019.V8I10.285311.5271
66. A Study on the Nature of Indian Tourism with Respect to Domestic and International Visitors
Dr. PR Ramakrishnan, Prashanth Rao K, VISTAS, Chennai
Page No : 515 – 523
DOI:16.10089.AJ.2019.V8I10.285311.5272
Monisha.V, Dr.V.Andal, VISTAS
Page No : 524 – 528
DOI:16.10089.AJ.2019.V8I10.285311.5273
68. FACTORS DETERMINING INFLUENCE OF CUSTOMERS ON M-BANKING
D.S. PREMALATHA, Dr.S.SUBRAMANIAN, VISTAS, CHENNAI
Page No : 529 – 535
DOI:16.10089.AJ.2019.V8I10.285311.5274
69. Prospects For India Becoming a 5 Trillion $ Economy by 2024- An Analysis
Dr. S.SEETHALAKSHMI, S.D.N.B.Vaishnav College for Women,, Chennai
Page No : 536 – 543
DOI:16.10089.AJ.2019.V8I10.285311.5275
70. AN ANALYSIS OF EMPLOYMENT AND WORKING CONDITIONS OF INDUSTRIAL WORKERS IN KANCHIPURAM DISTRICT
S.BHUVANESHWARI, Dr.S.THANGAMAYAN, VELS Institute of Science Technology and Advanced Studies, Chennai
Page No : 544 – 548
DOI:16.10089.AJ.2019.V8I10.285311.5276
71. PATTERN AND COMPOSITION OF DEVELOPMENT EXPENDITURE IN TAMILNADU
Dr.S.THANGAMAYAN, VELS Institute of Science Technology and Advanced Studies, Chennai
Page No : 549 – 554
DOI:16.10089.AJ.2019.V8I10.285311.5277
72. MICROFINANCE AND THE INDIAN ECONOMY
Dr R.Haritha Devi, The Tamil Nadu Dr Ambedkar law University, Chennai
Page No : 555 – 562
DOI:16.10089.AJ.2019.V8I10.285311.5278
73. Impact of PCA framework on resource mobilization: A study on IOB and IDBI banks
G DIVAKARA REDDY, Dr M THAIYALNAYAKI, Vels University, Chennai
Page No : 563 – 570
DOI:16.10089.AJ.2019.V8I10.285311.5279
75. REITERATIVE SHOPPING RITUAL: BUILDING BRAND ALLEGIANCE.
Dr.TABITHA DURAI, B. EDITH HEPBURN SYLVIA, MADRAS CHRISTIAN COLLEGE
Page No : 580 – 584
DOI:16.10089.AJ.2019.V8I10.285311.5281
76. CURRENT SCENARIO IN ONLINE MARKETING
Dr.P.Bruntha, Dr.B.Indirapriyadharshini, N.Giri, NGM College, Pollachi
Page No : 585 – 588
DOI:16.10089.AJ.2019.V8I10.285311.5282
77. CUSTOMER RETENTION THROUGH CUSTOMER RELATIONSHIP MANAGEMENT AND SERVICE QUALITY
N.SHEEBA, GURU NANAK COLLEGE, CHENNAI
Page No : 589 – 593
DOI:16.10089.AJ.2019.V8I10.285311.5283
78. “The impact Of Business Ethics on the Banking Sector”
Dr.Meignani Prabhakarababu, Ex-Bank Executive
Page No : 594 – 599
DOI:16.10089.AJ.2019.V8I10.285311.5284
PRIYA V S, Sri Kanyaka Parameswari Arts and Science College for Women, Tamil Nadu
Page No : 600 – 609
DOI:16.10089.AJ.2019.V8I10.285311.5285
80. A STUDY ON THE BEHAVIOUR OF THE INDIVIDUALS PREFERRING MOBILE WALLETS
Srinidhi P, Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Chennai
Page No : 610 – 614
DOI:16.10089.AJ.2019.V8I10.285311.5286
81. Online Banking Adoption among Rural Customers with special reference to Indian Bank, Kanchipuram
Dr.C.Sonia, SRM Institute of Science & Technology, Ramapuram, Chennai, Tamilnadu, India
D.Krishnamoorthy, Saveetha School of Management, Chennai, Tamilnadu, India
Page No : 615 – 624
DOI:16.10089.AJ.2019.V8I10.285311.5287
82. A STUDY ON ISSUES AND CHALLENGES OF WOMEN ENTERPRENEURS IN COIMBATORE DISTRICT
Dr.S.Indu Priya, GSS Jain College for women, Chennai
Dr. G. Mythili, VISTAS, Chennai
Page No : 625 – 631
DOI:16.10089.AJ.2019.V8I10.285311.5288
83. MOBILE BANKING IN INDIA – A CUSTOMER PERSPECTIVE
G. Archana, Dr. P. Jagadeesan, VISTAS, Chennai
Page No : 632 – 636
DOI:16.10089.AJ.2019.V8I10.285311.5289
84. HRD Climate and Work Culture of Bank Employees in Selected Public Sector Banks
A. Bharathi Reddy, Dr. P. Jagadeesan, VISTAS, Chennai
Page No : 637 – 646
DOI:16.10089.AJ.2019.V8I10.285311.5290
85. FINANCIAL SERVICES POLICIES AND TAX ISSUES IN INDIAN FINANCIAL SEGMENT
Dr. R. ELAVARASAN, S. KAMALDASAN, B. RAVIKUMAR, Vels Institute of Science Technology and Advanced Studies, Chennai
Page No : 647 – 652
DOI:16.10089.AJ.2019.V8I10.285311.5291
86. HR CHALLENGES AND OPPORTUNITIES IN INDIAN FINANCIAL SEGMENT WITH REFERENCE TO INDIAN BANKING SECTOR
A. SOWNDARYA, Dr. R. ELAVARASAN, Vels Institute of Science Technology and Advanced Studies, Chennai
Page No : 653 – 662
DOI:16.10089.AJ.2019.V8I10.285311.5292
87. POOR INTERNAL MANAGEMENT, HR ISSUES AND COMPLICATIONS NPA MESS IN INDIAN BANKING SECTOR
Dr. R. ELAVARASAN, Vels Institute of Science Technology and Advanced Studies (VISTAS Deemed to be University), Chennai
Dr. L. VENKATESAN, C.Kandaswami Naidu College for Men, Chennai
Page No : 663 – 667
DOI:16.10089.AJ.2019.V8I10.285311.5293
88. INDIAN RURAL MARKET-ISSUES AND CHALLENGES
K. MOHAN RAO, Dr. R. ELAVARASAN, Vels Institute of Science Technology and Advanced Studies (VISTAS Deemed to be University), Chennai
Page No : 668 – 674
DOI:16.10089.AJ.2019.V8I10.285311.5294
89. GREEN MARKETING AND ITS IMPACT ON THE SOCIETY- EMERGING CHALLENGES & OPPORTUNITIES
M. K. VENKATESWARA RAO, Dr. R. ELAVARASAN, Vels Institute of Science Technology and Advanced Studies, Chennai
Page No : 675 – 679
DOI:16.10089.AJ.2019.V8I10.285311.5295
90. The role of Psychological Contract in Employee Retention- an emerging issue
Shiny Isaac, Dr. Nirmala Mohan, Madras Christian College, Chennai
Page No : 680 – 692
DOI:16.10089.AJ.2019.V8I10.285311.5296
91. A STUDY ON AGRICULTURE INCOME OF FARMERS WITH REFERENCE TO KANYAKUMARI DISTRICT
K. REJI AND Dr. R. ELAVARASAN, Vels Institute of Science Technology and Advanced Studies, Chennai
Page No : 693 – 699