ISSN NO: 1301-2746 | Impact Factor - 5.3 | email: editor.adalyajournal@gmail.com

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Web of Science Group

Web of Science Journal

Adalya Journal

VOLUME 8 ISSUE 12 DECEMBER 2019

1.    Identification of Problems related to Engineering, Education and Medical Science Students in context to their Individual Characteristics

       Dr. Shruti Tiwari, Suresh Gyan Vihar University, Jaipur, Rajasthan, India.

       Page No : 1 - 17

       DOI:16.10089.AJ.2019.V8I12.285311.6594

 

2.    FACTORS AFFECTING THE PRO-SOCIAL AND ANTI SOCIAL BEHAVIOUR OF PRE-ADOLESCENTS: A PILOT STUDY

       Dr. Shruti Tiwari, Peeyusha Maheshwari, SGVU

       Page No : 18 - 27

       DOI:16.10089.AJ.2019.V8I12.285311.6595

 

3.    A Study on Innocence to Experience in E.L. Doctorow’s The Book of Daniel

       R.Kayalvizhi, Dr.M. Soundhararajan, Annamalai University

       Page No : 28 - 42

       DOI:16.10089.AJ.2019.V8I12.285311.6596

 

4.    The Differentiation of the Classes: An Analysis of Select Poems by Mary Ann Lamb

       Joshua Gnana Raj P, Dr B. J. Geetha, Periyar University, Salem

       Page No : 43 - 48

       DOI:16.10089.AJ.2019.V8I12.285311.6597

 

5.    Cultural Trauma and Identity Crisis in the Novels of Khaled Hosseini

       U. Maria Liny Jenifer, Dr. B. J. Geetha, Periyar University, Salem

       Page No : 49 - 59

       DOI:16.10089.AJ.2019.V8I12.285311.6598

 

6.    PUTTING PEN TO PAIN: DELINKING DISTURBING DENIGRATIONS OF QUEER CRITICISM IN MAHESH DATTANI'S SELECT PLAYS

       SIVAKUMAR K, Dr. M. MUTHUKUMAR, Government Arts College (Autonomous), CoimbatoreTamil Nadu, India.

       Page No : 60 - 65

       DOI:16.10089.AJ.2019.V8I12.285311.6599

 

7.    STRONG INTERVAL - VALUED INTUITIONISTIC FUZZY GRAPHS OF SECOND TYPE

       Dr. M.MOHAMED JABARULLA, Jamal Mohamed College(Autonomous), Tiruchirappalli, Tamilnadu, India

       Page No : 66 - 71

       DOI:16.10089.AJ.2019.V8I12.285311.6600

 

8.    COMPUTATION OF SHORTEST PATH IN A NETWORK USING TRAPEZOIDAL FUZZY NEUTROSOPHIC NUMBER

       Dr. M.MOHAMED JABARULLA, Jamal Mohamed College(Autonomous), Tiruchirappalli, Tamilnadu, India

       Page No : 72 - 77

       DOI:16.10089.AJ.2019.V8I12.285311.6601

 

9.    A New Symmetric key Encryption Algorithm for Image Data based on Geometrical Properties

       Sailaja KL, Ramesh Kumar P, VR Siddhartha Engineering College, Vijayawada, INDIA

       Srinivasa Rao P, AU College of Engineering, Andhra University, Visakhapatnam, INDIA

       Page No : 78 - 83

       DOI:16.10089.AJ.2019.V8I12.285311.6602

 

10.    αT0-type Separations in Fuzzy Topological Spaces in the Sense of Quasi-coincidence

        G. Saravanakumar and M. Arockia Ranjithkumar, M.Kumarasamy College of Engineering(Autonomous),Karur,India

        Page No : 84 - 91

        DOI:16.10089.AJ.2019.V8I12.285311.6603

 

11.    Effect of magnetic evaluation at different temperatures on Fe2O3 nanoparticles prepared via wet-chemical method

        S. James Jayaseelan , K. Parasuraman, Poompukar College (Autonomus), Melaiyur, Tamilnadu, India.

        S. Johnson Jeyakumar, M. Jothibas, TBML College,Porayar, Tamilnadu, India.

        S. Ramalingam, A.V.C. College, Mayiladuthurai, Tamilnadu, India.

        Page No : 92 - 106

        DOI:16.10089.AJ.2019.V8I12.285311.6604

 

12.   EFFECTIVENESS OF MARKETING STRATEGIES TOWARDS ROYAL ENFIELD AT DHARMAPURI DISTRICT

        Dr. S. SUGUNA, Salem Sowdeswari College, Salem

        Page No : 107 - 117

        DOI:16.10089.AJ.2019.V8I12.285311.6605

 

13.   A STUDY ON BRAND AWARENESS TOWARDS CARS IN NAMAKKAL DISRTICT

        Dr. K. VISVANATHAN, P. RAMYA, K.S.Rangasamy College of Arts and Science (Autonomous), Tiruchengode, Namakkal, India

        Page No : 118 - 124

        DOI:16.10089.AJ.2019.V8I12.285311.6606

 

14.   Leadership Skills of School Principal: A Review

        Indu Taneja, Dr. Shruti Tiwari, SGVU

        Dr. Preeti, SXTTC

        Page No : 125 - 132

        DOI:16.10089.AJ.2019.V8I12.285311.6607

 

15.   FACTORS INFLUENCING COCONUT CULTIVATION AND MARKETING IN MADURAI DISTRICT, TAMILNADU

        DR.P.ANBUOLI, MANNAR THIRUMALAI NAICKER COLLEGE, PASUMALAI, MADUREAI. TAMILNADU, INDIA.

        Page No : 133 - 141

        DOI:16.10089.AJ.2019.V8I12.285311.6608

 

16.   INTERACTION BETWEEN SINGLE AND DOUBLE CHAIN RUTHENIUM(II) METALLOSURFACTANT COMPLEXES AND CT- DNA AND

        ANTITUMOR STUDY

        Suganthi Devi, R, Government Arts College, Tiruchirappalli, Tamilnadu, India

        Kumaraguru, N, Periyar E.V.R. College, Tiruchirappalli, Tamilnadu, India

        Page No : 142 - 160

        DOI:16.10089.AJ.2019.V8I12.285311.6609

 

17.   Structural, Optical and Microscopy Analysis of ZnO-CuO Nanocomposite Thin Films

        K.Kavitha, R.Padmasuvarna, Jawaharlal Nehru Technological University, Anantapur, India

        T.Ranjeth Kumar Reddy, Presidency University, Bangalore, India

        T. SubbaRao, Sri Krishnadevaraya University, Anantapur, India

        V.S.Vani, Holy Mary Institute of Technology & Science, Hyderabad, India

        Page No : 161 - 177

        DOI:16.10089.AJ.2019.V8I12.285311.6610

 

18.   Issues in Green Energy Markets in India with Special Reference to Renewable Energy Certificates (RECs)

        Dr.V.P.Sriraman, Bharathidasan Institute of Management, Trichy, Tamilnadu

        Page No : 178 - 195

        DOI:16.10089.AJ.2019.V8I12.285311.6611

 

19.   The Impact of Stimulating and Restraining Factors on Behaviour of Customers in Selecting Grocery Online In Bengaluru City

        Vinith H P, AIT, Chikkamagaluru, Karnataka, India

        Dr. Shrinivas R. Patil, IEMS B-School, Hubli, India.

        Page No : 196 - 202

        DOI:16.10089.AJ.2019.V8I12.285311.6612

 

20.   SOCIAL REALISM DEPICTED IN VIKRAM SETH’S THE GOLDEN GATE

        M.VASANTH, Dr.L.RAJESH, Rajah Serfoji Govt Arts College (Autonomous), Affiliated to Bharathidasan University, Thanjavur.

        Page No : 203 - 208

        DOI:16.10089.AJ.2019.V8I12.285311.6613

 

21.   THE WOMAN UNDER THE HIRARCHYCAL RULES: A STUDY BASED ON THOTTINKARA & MUCHILOT BAGAVATHI THEYYAM IN

         NORTHERN KERALA

        Anju M, Dr. C. Jeya Veera Devan, Periyar University, Periyar Palkalai Nagar, Salem, Tamil Nadu, India.

        Page No : 209 - 217

        DOI:16.10089.AJ.2019.V8I12.285311.6614

 

22.   Connected Domination Decomposition Number of Cartesian Product of Graphs

        E. Ebin Raja Merly, D. Jeya Jothi, Nesamony Memorial Christian College, Marthandam, Tamil Nadu, India.

        Page No : 218 - 223

        DOI:16.10089.AJ.2019.V8I12.285311.6615

 

23.   Social Mobilization and Political Participation in Colonial Assam: Understanding the Non-Cooperation Movement

        Monjit Gogoi, Tihu College, Nalbari, Assa

        Page No : 224 - 230

        DOI:16.10089.AJ.2019.V8I12.285311.6616

 

24.   Photocatalytic degradation of Rhodamine B dye by Ni doped TiO2 nanoparticles under solar irradiation

        SRIMATHI PASUPATHY, MANIVANNAN RAJAMANI, Government Arts College (Autonomous), Kumbakonam.

        Page No : 231 - 242

        DOI:16.10089.AJ.2019.V8I12.285311.6617

 

25.   Edge Trimagic Graceful Labeling of some Ladder Family Graphs

        J. A. Jose Ezhil, T. Shyla Isac Mary, Nesamony Memorial Christian College, Marthandam, kanyakumari, Tamil Nadu, India.

        M. Regees, Malankara Catholic College, Mariagiri, Kaliakavilai, Tamilnadu, India.

        Page No : 243 - 248

        DOI:16.10089.AJ.2019.V8I12.285311.6618

 

26.   WATER CONSERVATION AND INDIGENOUS PEOPLE OF INDIA: A SYMBIO

        Dr. Samraggi Chakraborty, Ajeenkya DY Patil University, Pune

        Dr. N.K.Chakrabarti, The WB National University of Juridical Sciences, Kolkata

        Page No : 249 - 257

        DOI:16.10089.AJ.2019.V8I12.285311.6619

 

27.   HOSPITALITY INDUSTRY IN INDIA

        Dr.D.Niranjani, Mannar Thirumalai Naicker College,Madurai,Tamilnadu,India

        Page No : 258 - 262

        DOI:16.10089.AJ.2019.V8I12.285311.6620

 

28.   A STUDY ON METHODS FOR OVERCOMING ORGANIZATION STRESS IN WORK PLACE

        Dr.K.KAVITHA, Sambhram College of Hotel Management,Kolar Gold Fields, Karnataka

        Page No : 263 - 273

        DOI:16.10089.AJ.2019.V8I12.285311.6621

 

29.   PEACE DEVELOPMENT AROUND THE WORLD: REVIWING IDEAS OF PEACE EDUCATIONIST

        Madhu Yadav , Dr. Shruti Tiwari, GVSE, SGVU, Jaipur (Rajasthan, India)

        Page No : 274 - 288

        DOI:16.10089.AJ.2019.V8I12.285311.6622

 

30.   The Impact of Polychronicity on Employees Job Satisfaction and Turnover Intention: A Theoretical Analysis of Service Sector

        Jikku Susan Kurian, K Rajini, Sri Vasavi College (Affiliated to Bharathiar University), Erode Tamil Nadu, India.

        Page No : 289 - 298

        DOI:16.10089.AJ.2019.V8I12.285311.6623

 

31.   INFLUCENCE OF KNOWLEDGE MANAGEMENT PRACTICES ON ORGANIZATION PERFORMANCE AMONG THE SMES IN TAMIL NADU

        Anbalagan Heroji, Vinayaka Mission Research Foundation, Deemed to be University

        Dr.C.Ramani Gopal, VMKV Engineering College, Vinayaka Mission Research Foundation, Deemed to be University.

        Page No : 299 - 307

        DOI:16.10089.AJ.2019.V8I12.285311.6624

 

32.   Contributory Pension Scheme and the Market Failure: Half Baked Facts and Full Fledged Intentions

        Santhosh T Varghese, Maharajas College, Ernakulam

        Regi George, Baby Reena S, Bharata Mata College, Thrikkakara

        Page No : 308 - 314

        DOI:16.10089.AJ.2019.V8I12.285311.6625

 

33.   A Review of the Debate over the use of Mathematics in Economics 

        Dr.Pradeep Kumar B, Govt. Arts & Science College, Ambalapuzha

        Albert Antony T, P M Govt College, Chalakudy 

        Ratnakumari.K.A, Maharajas College, Ernakulam

        Page No : 315 - 324

        DOI:16.10089.AJ.2019.V8I12.285311.6626

 

34.   Application of Group Theory in Geometry

        Dhananjay Kumar Mishra, L.N.M.U. Darbhanga 

        Page No : 325 - 331

        DOI:16.10089.AJ.2019.V8I12.285311.6627

 

35.   Simulation and Prediction of Tourist Inflow in Bankura District, West Bengal  

        Shrinwantu Raha, Shasanka Kumar Gayen and Sayan Deb, Coochbehar Panchanan Barma University, Coochbehar

        Page No : 332 - 338

        DOI:16.10089.AJ.2019.V8I12.285311.6628

 

36.   Higher Education Environment and Student Commitment: A priority study 

        Jacob Alexander, Dr. Pankaj Tiwari, Himalayan Garhwal University, Uttarakhand, India

        Dr. Siddharth Misra, National Institute of Technology, Rourkela Odisha, India

        Page No : 339 - 353

        DOI:16.10089.AJ.2019.V8I12.285311.6629

 

37.   A STUDY ON CUSTOMERS ATTITUDE TOWARDS ONLINE SHOPPING IN INDIA AND ITS IMPACT: WITH SPECIAL REFERENCE TO TIRUVARUR              DISTRICT 

        Dr. S. RENUGADEVI, AUXILIUM COLLEGE AUTONOMOUS, KATPADI,

        Page No : 354 - 364

        DOI:16.10089.AJ.2019.V8I12.285311.6630

 

38.   Strategic Positioning of IT Business Incubators within Universities 

        Dr. Soundria. S. M, Bishop Heber College, Trichy

        Page No : 365 - 382

        DOI:16.10089.AJ.2019.V8I12.285311.6631

 

39.   BRAND ENGAGEMENT: BUILD ONLINE IDENTITY VIA BLOGGING

        DEEP MATHUR and DR. KALPANA RANDHAWA, SURESH GYAN VIHAR UNIVERSITY

        Page No : 383 - 395

        DOI:16.10089.AJ.2019.V8I12.285311.6632

 

40.   Traffickers Feed on a Daughter’s Emotional Vulnerability: A Gender Perspective on Human Trafficking with Special Reference to Patricia 
        McCormick’s Sold

        Devikarpagam G and Dr. Suja Mathew, Nallamuthu Gounder Mahalingam College, Pollachi

        Page No : 396 - 401

        DOI:16.10089.AJ.2019.V8I12.285311.6633

 

41.   CANCER DATA CLASSIFICATION BASED ON GENE EXPRESSSION AND MICROARRAY DATA USING KERNEL FUNCTION FOR MOLECULAR                GENETICS 

        Dr.T.Guhan, Sri Ramakrishna Engineering College, Coimbatore

        Dr.N.Revathy and B.Sathyabama, Hindusthan College of Arts and Science, Coimbatore

        Dr.K.Anuradha, Karpagam College of Engineering, Coimbatore

        S.Premkumar, Kathir College of Arts and Science, Coimbatore

        V.S.Jeevetha, Rathnavel Subramaniam College of Arts and Science, Coimbatore

        Page No : 402 - 408

        DOI:16.10089.AJ.2019.V8I12.285311.6634

 

42.   Profit Efficiency of Insurance Sector using DEA: Evidence from Emerging Markets

        Dr. Sangita Dutta Gupta, Kashis Thapa, Harshit Banskar and Dr. Siddharth Misra, IFIM Business School, Bangalore 

        Page No : 409 - 429

        DOI:16.10089.AJ.2019.V8I12.285311.6635

 

43.   Customer preference and multi-brand online stores: A decision making using AHP

        Dr. Sundar Raj Vijayanagar, Abhishek Kumar, Sneha Goenka, Siddhartha Ray, Madhusudhanan and Namrata Nanda, IFIM Business School,                      Bangalore 

        Page No : 430 - 445

        DOI:16.10089.AJ.2019.V8I12.285311.6636

 

44.   Consumer Perception on Branding: A study on Processed food

        Dr. Chetan Bajaj, Leishangthem Romesh Singh, Md. Nakibul Hussain, Jenif Haque, Dr. Siddharth Misra and Dr. Rema Gopalan, IFIM Business                  School, Bangalore 

        Page No : 446 - 467

        DOI:16.10089.AJ.2019.V8I12.285311.6637

 

45.   CORPORATE BOND DEFAULT PREDICTION USING Z SCORE AND SENTIMENT ANALYSIS

        Dr. Samir Ranjan, Chiranjeevi B, N R Muralikrishna, Leander Jones, Dr. Siddharth Misra and Dr. Sangita Dutta Gupta, IFIM Business School,                      Bangalore   

        Page No : 468 - 487

        DOI:16.10089.AJ.2019.V8I12.285311.6638

 

46.   Fintech and Adoption Model: A User Perspective

        Dr. Charmi Shah, Arihant Jain, Suhail Ahmed P, Niharika Khandelwal and Dr. Siddharth Misra, IFIM Business School, Bangalore 

        Page No : 488 - 509

        DOI:16.10089.AJ.2019.V8I12.285311.6639

 

47.   Stress, a monster everyday challenge – a review

        Sumayya Rehaman, Archana Ganesan, Jebasweetly, Aravind kumar and Karthick, Karpagam Academy of Higher Education, Coimbatore

        Page No : 510 - 519

        DOI:16.10089.AJ.2019.V8I12.285311.6640

 

48.   WORK LIFE BALANCE OF WOMEN EMPLOYEES IN INFORMATION TECHNOLOGY SECTOR AT CHENNAI

        K. AGALYA and Dr. B. MANICKAVASAGAM, Annamalai University 

        Page No : 520 - 533

        DOI:16.10089.AJ.2019.V8I12.285311.6641

 

49.   Remarkable Relief Measures Pronounced by the Political Party ‘Dravida Munnetra Kazhagam’ (DMK) for the Welfare of the Transgenders of 
        Tamil Nadu 

        R.Steffi and Dr. V. Sangeetha, Periyar University, Salem 

        Page No : 534 - 544

        DOI:16.10089.AJ.2019.V8I12.285311.6642

 

50.   THE BLOCKCHAIN TECHNOLOGY AND MODERN LEDGERS THROUGH BLOCKCHAIN ACCOUNTING 

        Dr.C.Vijai, M. Elayaraja, S.M.Suriyalakshmi and D.Joyce, St.Peter’s Institute of Higher Education and Research, Tamil Nadu

        Page No : 545 - 557

        DOI:16.10089.AJ.2019.V8I12.285311.6643

 

51.   Critical Comparison of various methods for calculating Seasonal Effects for the Number of Train Passengers and Income of South Central                    Railway Zone

        M. Sailaja, Kakatiya University, Warangal

        Page No : 558 - 567

        DOI:16.10089.AJ.2019.V8I12.285311.6644

 

52.   Towards Becoming a Being: Gender Articulation in Manju kapur’s Home

        S.S.Geetha and Dr. T.Ramakrishnan, Thiruvalluvar Government Arts College, Rasipuram

        Page No : 568 - 576

        DOI:16.10089.AJ.2019.V8I12.285311.6645

 

53.   On Alpha Weakly Semi Separation Axioms in Topological Spaces

        R. S. Suriya and T. Shyla Isac Mary, Nesamony Memorial Christian College, Marthandam

        Page No : 577 - 590

        DOI:16.10089.AJ.2019.V8I12.285311.6646

 

54.   APPLICATION OF GRADING SYSTEM IN CLASSIFICATION OF ORAL CANCERS USING FUZZY COGNITIVE MAP

        Dr. K. Anuradha, Karpagam College of Engineering, Coimbatore

        Dr. T. Guhan, Sri Ramakrishna Engineering College, Coimbatore 

        Dr. N. Revathy and B. Sathyabama, Hindusthan College of Arts and Science, Coimbatore

        V.S.Jeevetha, Rathnavel Subramaniam College of Arts and Science, Coimbatore

        Page No : 591 - 596

        DOI:16.10089.AJ.2019.V8I12.285311.6647

 

55.   Optical pathway analysis of organic complex; N-Benzyloxycarbonyl-L-Aspartic Acid 

        D. Vidhyaa and S. Ramalingam, A.V.C. College, Mayiladuthurai

        Page No : 597- 601

        DOI:16.10089.AJ.2019.V8I12.285311.6648

 

56.   ASSESSMENT OF AWARENESS ON DYSCALCULIA AMONG SCHOOL TEACHERS 

        Dr. A. Pio Albina, Alagappa University, Karaikudi

        Page No : 602- 608

        DOI:16.10089.AJ.2019.V8I12.285311.6649

 

57.   How do Filmmakers Keep the Viewers Bolted to the Screen?

        Dr. Amaresh Jha, School of Communication, GD Goenka University

        Page No : 609- 614

        DOI:16.10089.AJ.2019.V8I12.285311.6650

 

58.   EARLY IDENTIFICATION OF CHILDREN WITH DYSCALCULIA

        G. Panneerselvam and Dr. J. Sujathamalini, Alagappa University, Karaikudi

        Page No : 615- 625

        DOI:16.10089.AJ.2019.V8I12.285311.6651

 

59.   Efficacy of Bacillus subtilis on petroleum hydrocarbon degradation

        Jiji Jacob, Marudhupandiyar College (Affiliated to Bharathidasan University), Vallam, Thanjavur

        Prabakaran Panchatcharam, M.R .Government Arts College, Mannargudi, Thiruvarur

        Page No : 626- 634

        DOI:16.10089.AJ.2019.V8I12.285311.6652

 

60.   Impact of Digitalisation on Small and Medium Enterprises in Nigeria

        Mohammed Babagana Shettima and Dr. Naveen Sharma, Suresh Gyan Vihar University Jaipur, Rajasthan

        Page No : 635- 644

        DOI:16.10089.AJ.2019.V8I12.285311.6650

 

61.   GROUNDWATER CONTAMINATION SOURCES AND ITS CONTROLLING MECHANISM FOR IRRIGATION PURPOSE IN PENNAGARAM BLOCK OF            DHARMAPURI DISTRICT, TAMILNADU, INDIA

        K. Vijai and Dr. S. M. Mazhar Nazeeb Khan, Jamal Mohamed College, Tiruchirappalli

        Page No : 645- 651

        DOI:16.10089.AJ.2019.V8I12.285311.6651

 

62.   Empirical evidence for Brand personality dimension – A study with reference to non – durable product consumer in Chennai city 

        Dr. R. Sangeetha, D G Vaishnav College, Arumbakkam

        Page No : 652- 660

        DOI:16.10089.AJ.2019.V8I12.285311.6652

 

63.   SPATIO-TEMPORAL PATTERN DISCOVERY USING MACHINE LEARNING RANDOM FORESTS APPROACH

        R.Sarala and Dr.V.Saravanan, Hindusthan College of Arts and Science, Coimbatore

        Page No : 661- 666

        DOI:16.10089.AJ.2019.V8I12.285311.6653

 

64.   Elders Perception of Media and Media’s Projection of Elders

        Gopal, Periyar University, Salem

        Dr. G. Balasubramania Raja and Gnana D Hans, Manonmaniam Sundaranar University, Tirunelveli 

        Dr. R. Baskar,  Bharathiar University, Coimbatore

        Page No : 667- 671

        DOI:16.10089.AJ.2019.V8I12.285311.6654

 

65.   FUNGAL INFECTION IN SHRIMPS COLLECTED FROM AGNIAR ESTUARY, TAMIL NADU, INDIA

        R. Saraswathi and P. Sumithra, Srimad Andavan Arts and Science College, Affiliated to the Bharathidasan University, Tiruchirappalli 

        Page No : 672- 678

        DOI:16.10089.AJ.2019.V8I12.285311.6655

 

66.   Screening and characterization of plant growth promoting rhizobacteria from rhizospheric soils of Curcuma Longa

        N.Meenatchi Sundram, Reach Academy Theni Tamil Nadu

        S.R.Murali, RVS School of Engineering & Technology, Dindigul, Tamil Nadu

        Page No : 679- 688

        DOI:16.10089.AJ.2019.V8I12.285311.6656

 

67.   A STUDY ON STRATEGIC HUMAN RESOURCES MANAGEMENT (SHRM) AND ITS IMPACT ON ORGANISATIONAL COMMITMENT IN AUTO 
        INDUSTRY CHENNAI ENVIRONMENT

        Dr. M. Sakthivel Murugan, D.B.Jain College, Chennai

        Dr. S. Ganapathy, S.A. College of Arts and Science, Chennai 

        Page No : 689- 703

        DOI:16.10089.AJ.2019.V8I12.285311.6657

 

68.   INTERPERSONAL SKILLS OF WORKING WOMEN IN CHENNAI CITY - AN EMPIRICAL STUDY

        Dr.S.Subbulakshmi, S.D.N.B. Vaishnav College Chennai

        Page No : 704- 709

        DOI:16.10089.AJ.2019.V8I12.285311.6658

 

69.   EFFECTIVENESS OF INTEGRATED MARKETING COMMUNICATION: A STUDY ON MIRINDA SOFT DRINK IN TIRUVALLUR DISTRICT OF                          TAMILNADU

        Dr. K.V.Kannan, Government Arts and College, Komarapalayam

        K.Prakash, Bharathiar University, Coimbatore

        Page No : 710- 719

        DOI:16.10089.AJ.2019.V8I12.285311.6659

 

70.   Evaluation of cheapest carbon and nitrogen Sources for the production of PHB from MesoRhizobium sp

        J. MANJU, Maruthu Pandiyar College, Affiliated to Bharathidasan University Vallam, Thanjavur

        P. PRABAKARAN, MR government Arts College, Mannargudi, Tamilnadu

        Page No : 720- 730

        DOI:16.10089.AJ.2019.V8I12.285311.6660

 

71.   Effect of Fungal Elicitors on Plant Growth in the in vitro Cultures of Oldenlandia umbellata  L.

        S. Saranya, Government Arts College (Autonomous), Karur 639 005, Tamil Nadu - India

        P. Velayutham, Krishna College of Arts and Science, Kolluthannipatti, Karur Dt., Tamil Nadu - India

        Page No : 731- 741

        DOI:16.10089.AJ.2019.V8I12.285311.6661

 

72.   A MACHINE LEARNING APPROACH FOR CLASSIFYING MULTISPECTRAL AERIAL IMAGE USING HIDDEN MARKOV MODEL

        A.Gokila Vani and Dr.V.Saravanan, Hindusthan College of Arts and Science, Coimbatore, Tamil Nadu, India

        Page No : 749- 756

        DOI:16.10089.AJ.2019.V8I12.285311.6663

 

73.   Real Time Microclimate and Pollution Monitoring System

        G.Shanmugavadivel, M.Kumarasamy College of Engineering, Karur

        Dr.B.Gomathy, Bannari Amman Institute of Technology, Sathyamangalam

        Page No : 757- 761

        DOI:16.10089.AJ.2019.V8I12.285311.6664

 

74.   COMPARISON OF FILTERING METHODS OF FETAL CARDIAC ULTRASOUND IMAGE

        P.T.Sivagurunathan, M.Kumarasamy College of Engineering, Thalavapalayam, Karur

        Page No : 762- 766

        DOI:16.10089.AJ.2019.V8I12.285311.6665

 

75.   An Efficient FPGA Implementation for Bayer Pattern Images using Multiplier-less BDC Processor

        T.Abirami and B.Kavipriya, M.Kumarasamy College of Engineering, Thalavapalayam, Karur

        Page No : 767- 772

        DOI:16.10089.AJ.2019.V8I12.285311.6666

 

76.   LOW POWER CARRY SELECT ADDER 

        S.Arunprathap and K.Sudhakar, M.Kumarasamy College of Engineering, Thalavapalayam, Karur

        Page No : 773- 780

        DOI:16.10089.AJ.2019.V8I12.285311.6667

 

77.   PLANT GROWTH PROMOTING CHARACTERISTICS OF RHIZOBIAL ISOLATES FROM PUERARIAPHASELOIDES

        Sweety.K.Ennacheril, Marudhupandiyar College (Affiliated to Bharathidasan University), Vallam, Thanjavur

        V.Mahesh, M.R Government Arts College, Mannargudi, Thiruvarur 

        Page No : 781- 790

        DOI:16.10089.AJ.2019.V8I12.285311.6668

 

78.   ANTIBACTERIAL EFFECT OF PLANT EXTRACTS AND ESSENTIAL OILS AGAINST RICE BLIGHT PATHOGEN

        Jeena M john, Marudhupandiyar College (affiliated to Bharathidasan University), Vallam, Thanjavur

        P.Prabakaran, M.R .Government Arts College, Mannargudi,Thiruvarur

        Page No : 791- 800

        DOI:16.10089.AJ.2019.V8I12.285311.6669

 

79.   FINITE DIFFERENCE TECHNIQUES TO HALL CURRENT EFFECT AND ROTATION EFFECTS ON MHD FREE CONVECTION HEAT AND MASS                    TRANSFER FLOW PAST AN ACCELERATED VERTICAL PLATE

        Dr. D.RAJU, Vidya Jyothi Institute of Technology (Autonomous),  C.B. Post

        Page No : 801- 808

        DOI:16.10089.AJ.2019.V8I12.285311.6670

 

80.   Green Cloud Computing: Demand Allocation

        V.MALATHI and Dr.V.KAVITHA, Hindusthan College of Arts and Science, Coimbatore

        Page No : 809- 814

        DOI:16.10089.AJ.2019.V8I12.285311.6671

 

81.   A SaTScan STUDY TO DETECT SPATIO-TEMPORAL CLUSTERS OF MOUTH CANCER INCIDENCE AMONG MEN IN CHENNAI

        P.Sampath and R. Swaminathan, Cancer Institute (WIA), Adyar

        P.R.Jayashree, Presidency College, Chepauk

        R. Srinivasan, National Institute for Research in Tuberculosis, ICMR, Chetpet

        Page No : 815- 825

        DOI:16.10089.AJ.2019.V8I12.285311.6672

 

82.   Factors Influencing Brand Attachment of FMCG Consumers in Chennai City

        A.UMAPATHY, Dr.R.PRABAKARAN, Government Arts College for Men, (Autonomous), Nandanam, Chennai

        Page No : 826- 832

        DOI:16.10089.AJ.2019.V8I12.285311.6673

 

83.   The Relationship Between Human Resource Management Practices and Knowledge Sharing at the Universities

        Omar A. Baakeel, University of Jeddah, College of Business at Alkamil, Jeddah, Saudi Arabia

        Page No : 833- 843

        DOI:16.10089.AJ.2019.V8I12.285311.6674

 

84.   THE IMPACT OF LANGUAGE ANXIETY ON EFL LEARNERS’ PROFICIENCY: CASE STUDY OF UNIVERSITY OF JEDDAH

        Saleh Mohammad Alqahtani, University of Jeddah

        Page No : 844- 866

        DOI:16.10089.AJ.2019.V8I12.285311.6675