ISSN NO: 1301-2746 | Impact Factor - 5.3 | email: editor.adalyajournal@gmail.com

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Web of Science Group

Web of Science Journal

Adalya Journal

 vELSNACON-2019

 

1.   Work-Life Balance of women executives – An analysis of Gender discrimination

      K MajiniJes Bella, Dr. M Chandran, VISTAS, Chennai

      Page No : 1 - 8

      DOI:16.10089.AJ.2019.V8I10.285311.5207

 

2.   A STUDY ON STRESS-INDUCE AND PROBLEMS FOR FEMALE EMPLOYEES IN SOCIAL CULTURE

      C. Kathyaine, Dr.P. Jagadeesan, VISTAS, Chennai

      Page No : 9 - 19

      DOI:16.10089.AJ.2019.V8I10.285311.5208

 

3.   A STUDY ON GROWTH ANDIMPACT OF SERVICE MARKETING

      P. Vanitha, Dr. S. Subramanian, VISTAS, Chennai

      Page No : 20 - 23

      DOI:16.10089.AJ.2019.V8I10.285311.5209

 

4.   AN IMPACT DUE TO MERGER IN BANKING SECTOR IN VIEW OF $5 TRILLION ECONOMY IN INDIA – A GENERAL STUDY

      Sidheakkya P.G, Dr. Vennila Shree, Vels university

      Page No : 24 - 29

      DOI:16.10089.AJ.2019.V8I10.285311.5210

 

5.   COMMUTING AND ITS IMPACT ON EMPLOYEE PRODUCTIVITY

      Maria S Karakkattil, Dr G.S Maheswari, VISTAS, Chennai

      Page No : 30 - 38

      DOI:16.10089.AJ.2019.V8I10.285311.5211

 

6.   A STUDY ON FACTORS INFLUENCING CUSTOMER PURCHASE INTENTION TOWARDS PACKAGED FOOD PRODUCTS

      R.Sharmila, Dr.M.Kavitha, VISTAS, Chennai

      Page No : 39 - 47

      DOI:16.10089.AJ.2019.V8I10.285311.5212

 

7.   What Holds Women Back at Workplace? –The Glass ceiling Effect

      Dr.R.Rangarajan, S.Saranya, University of Madras, Chennai

      Page No : 48 - 58

      DOI:16.10089.AJ.2019.V8I10.285311.5213

 

8.   A STUDY ON ORGANISATIONAL AND HR ISSUES FOR SUCCESS AND FAILURE OF MERGERS AND ACQUISITION OF BANKS

      Dr.C. JAYAMALA, Vels Institute of Science, Technology and Advanced Studies

      Dr.R.LAKSHMI, S.S.S.Shasun Jain women’s College, Chennai

      Page No : 59 - 65

      DOI:16.10089.AJ.2019.V8I10.285311.5214

 

9.   INDIVIDUAL HUMAN CAPITAL FORMATION THROUGH BASIC SKILLS – AN EXPLORATORY STUDY

      R. Saisudha, Dr. A.G. Vijayanarayanan, VISTAS, Chennai

      Page No : 66 - 72

      DOI:16.10089.AJ.2019.V8I10.285311.5215

 

10.  Thaya Organisational Development strategy to Public and Private Bank in Chennai.

       Dr. M. Thaiyalnayaki, B. Janani, VISTAS

       Page No : 73 - 76

       DOI:16.10089.AJ.2019.V8I10.285311.5216

 

11.  A STUDY ON POLLUTION IMPACTED COMMUNITIES IN SIPCOT INDUSTRIAL REGION IN TAMILNADU

       P. PRIYANGA, Dr. S. JAYAKANI, VISTAS, Chennai

       Page No : 77 - 86

       DOI:16.10089.AJ.2019.V8I10.285311.5217

 

12.  A STUDY ON PREFERENCE FOR INDIAN LOCAL/REGIONAL FMCG BRANDS AMONG DELHI CONSUMERS

       J.Sherli, Dr. S. Suganya, VELS Institute of Science,Technology and Advanced Studies

       Page No : 87 - 93

       DOI:16.10089.AJ.2019.V8I10.285311.5218

 

13.  A STUDY ON PREFERENCE FOR INDIAN LOCAL/REGIONAL FMCG BRANDS AMONG DELHI CONSUMERS

       Dr.C.Ganesan, VELS Institute of Science,Technology and Advanced Studies

       Dr. G.Thiyagarajan, Nazareth College Of Arts and Science

       Page No : 94 - 101

       DOI:16.10089.AJ.2019.V8I10.285311.5219

 

14.  FDIs ARE CRUCIAL FOR INDIA TO BECOME A 5 TRILLION DOLLAR ECONOMY-A SPECIAL REFERENCE TO SERVICE SECTOR

       Dr. M. NIRMAL KUMAR, The Tamil Nadu Dr. Ambedkar Law University, Chennai

       Page No : 102 - 113

       DOI:16.10089.AJ.2019.V8I10.285311.5220

 

15.  LEVELS AND EFFECTS OF STRESS AMONG EMPLOYEES IN BANKING SECTOR – A STUDY WITH REFERENCE TO ICICI BANK –CHENNAI CITY.

       G.VENKATESHWARAN, DR.R.V.SUGANYA, VISTAS, Chennai

       Page No : 114 - 122

       DOI:16.10089.AJ.2019.V8I10.285311.5221

 

16.  EXPLORING RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY,EMPLOYEE ENGAGEMENT AND ORGANIZATIONAL                            PERFORMANCE:AN EMPRICIAL ANALYSIS INIT INDUSTRY,CHENNAI

       DR.G.RAJESH, S.JAYA, The Quaide Milleth College for Men

       Page No : 123 - 131

       DOI:16.10089.AJ.2019.V8I10.285311.5222

 

17.  WORK LIFE BALANCE: A MAJOR CAUSING FACTOR FOR WOMEN EMPLOYEE ATTRITION IN IT (INFORMATION TECHNOLOGY) INDUSTRY

       K. GayathriM, Dr. M. Thaiyalnayaki, VISTAS, Chennai

       Page No : 132 - 140

       DOI:16.10089.AJ.2019.V8I10.285311.5223

 

18.  Investment in Digital Economy

       Dr.K. Shanthi, D.G.Vaishnav College, Chennai

       Page No : 141 - 146

       DOI:16.10089.AJ.2019.V8I10.285311.5224

 

19.  ADVERTISEMENT IS THE MOST POWERFUL TOOLS IN THE PURCHASE OF GOODS AND SERVICES WITH A SPECIAL REFERENCE TO                        MERCHANT BANKING - A STUDY

       Dr.N.MANIVANNAN, Dr.K.MANIKANDAN, VISTAS, Chennai

       Page No : 147 - 153

       DOI:16.10089.AJ.2019.V8I10.285311.5225

 

20.  INFLUENCE OF CONSUMER BUYING BEHAVIOR TOWARDS E – RETAILING

       V.JEEVA, Dr. A. RAVI KUMAR, Bishop Heber College Tiruchirappalli.

       Page No : 154 - 166

       DOI:16.10089.AJ.2019.V8I10.285311.5226

 

21.  “A STUDY ON CUSTOMER BEHAVIOUR TOWARDS MOBILE BANKING”

       A.Sahaya Ramya, New Prince Shri Bhavani Arts & Science College

       Dr. S.Vennila Fathima Rani, VISTAS

       Page No : 167 - 170

       DOI:16.10089.AJ.2019.V8I10.285311.5227

 

22.  THE CONVERGENCE OF DIGITALISATION AND SUSTAINABILITY IN RECENT HR PRACTICES

       Minothi. J, Dr. J. Arul Suresh, Loyola College, University of Madras

       Page No : 171 - 182

       DOI:16.10089.AJ.2019.V8I10.285311.5228

 

23.  ROLE OF BANKS IN ACHIEVING FIVE TRILLION ECONOMY AND ISSUES FACED BY THE BANKING SECTOR

       K.AYSHWARYA, J.A.ENOCH LIVINGSTON, The Tamil Nadu Dr. Ambedkar Law University, Chennai.

       Page No : 183 - 187

       DOI:16.10089.AJ.2019.V8I10.285311.5229

 

24.  INVESTMENT IN DIGITAL ECONOMY IN INDIA

       Nagalakshmi.M, Dr.V.Andal, VISTAS

       Page No : 188 - 194

       DOI:16.10089.AJ.2019.V8I10.285311.5230

 

25.  MICRO FINANCE IN ASIAN NATION – AN OUTLINE

       Mubina.B, Dr.R.V. Sunganya, VISTAS

       Page No : 195 - 200

       DOI:16.10089.AJ.2019.V8I10.285311.5231

 

26.  WORKING CAPITAL MANAGEMENTIN ASIAN PAINTS LTD -A CASE STUDY

       Dr. MURUGESAN. D, Dr. A. KRISHNAN, Vels Institute of Science, Technology & Advanced Studies, Chennai.

       Page No : 201 - 209

       DOI:16.10089.AJ.2019.V8I10.285311.5232

 

27.  TECHNOLOGICAL TRANSFORMATION OF ROBOT BANKING ON “FLOWERS” MODEL – A Research in Chennai

       P. MANIMOZHI, The Tamil Nadu Dr. Ambedkar Law University, Chennai

       A.SARAVANA KUMARAN, Madras Christian College, Chennai

       Page No : 210 - 224

       DOI:16.10089.AJ.2019.V8I10.285311.5233

 

28.  A STUDY ON IMPACT OF SOCIAL MEDIA ON CONSUMER’S PURCHASE DECISION

       J.Lakshmi Preetham, Dr.Nirmala Mohan, Madras Christian College

       Page No : 225 - 231

       DOI:16.10089.AJ.2019.V8I10.285311.5234

 

29.  AN INNOVATION IN DIGITAL RECRUITING STRATEGIES – Job Seeker’s Perspective

       Emily Rajkumar, Dr.Nirmala Mohan, Madras Christian College

       Page No : 232 - 236

       DOI:16.10089.AJ.2019.V8I10.285311.5235

 

30.  Influence of Employee’s Participation in Decision making on Organization Commitment

       P.Priya, Dr.M.Chandran, Vistas, Chennai

       Page No : 237 - 243

       DOI:16.10089.AJ.2019.V8I10.285311.5236

 

31.  RELATIONSHIP BETWEEN COPING STYLE AND DECISION MAKING OF EMPLOYEES WITH TYPE II DIABETES

       DR. R.PREMALATHA, D.G.Vaishnav College, Chennai

       Page No : 244 - 251

       DOI:16.10089.AJ.2019.V8I10.285311.5237

 

32.  A STUDY ON CUSTOMER AWARENESS AND PERCEPTIONS OF MOBILE BANKING

       R.Abarna, Dr. S. Vennila Fathima Rani,VISTAS

       Page No : 252 - 255

       DOI:16.10089.AJ.2019.V8I10.285311.5238

 

33.  A STUDY ON EFFECTS OF JOB STRESS OF EMPLOYEES IN INDIAN OVERSEAS BANK, VILLUPURAM DISTRICT

       S. RAFIYA BANU, Dr. M. CHANDIRANVISTAS, Chennai

       Page No : 256 - 267

       DOI:16.10089.AJ.2019.V8I10.285311.5239

 

34.  RURAL DEVELOPMENT THROUGH MICROFINANCE AND WOMEN EMPOWERMENT

       K.RAJYA LAKSHMI, Dr. R.LAKSHMI, VELS VISTAS, Chennai

       Page No : 268 - 272

       DOI:16.10089.AJ.2019.V8I10.285311.5240

 

35.  PATTERNS OF PLAN AND NON PLAN EXPENDITURE IN TAMILNADU

       R.PREMALATHA, VELS Institute of Science, Technology and Advanced Studies, Chennai

       Page No : 273 - 278

       DOI:16.10089.AJ.2019.V8I10.285311.5241

 

36.  The Impact of Changes in bank after Rebranding and its outcomes on customers

       H.PUSHPALATHA, DR. M.CHANDRAN, VISTAS, CHENNAI

       Page No : 279 - 285

       DOI:16.10089.AJ.2019.V8I10.285311.52342

 

37.  FACTORS INFLUENCING CONSUMERS’ TO ADOPT MOBILE BANKING

       C.B. Pavithra, Dr. A.C. Ranganayaki, SDNB Vaishnav College for Women

       Page No : 286 - 295

       DOI:16.10089.AJ.2019.V8I10.285311.5243

 

38.  CURRENT SCENARIO OF E-RECRUITMENT IN INDIA

       Dr.C.CHITRA, DR.K.KALAISELVI, VISTAS, Chennai

       Page No : 296 - 301

       DOI:16.10089.AJ.2019.V8I10.285311.5244

 

39.  EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION IN BANKS

       Dr. ANNAMALAI SOLAYAPPAN, Dr.V.DHEENADHAYALAN, Sri Subraminyaswamy Government Arts College. Tiruttani

       Dr.V.VETRIVEL, Hindustan College of Arts and Science, Chennai

       Page No : 302 - 307

       DOI:16.10089.AJ.2019.V8I10.285311.5245

 

40.  An Employees Attrition and Retention of IT and ITeS sectors in Bangalore – an Investigation

       Dr. Siva Gurunathan. S, Sacred Heart College (Autonomous), Vellore

       Dr. Indira. K, Vel’s University, Chennai

       Page No : 308 - 316

       DOI:16.10089.AJ.2019.V8I10.285311.5246

 

41.  A STUDY ON ICICI PRUDENTIAL LIFE INSURANCE CUSTOMERS PERCEPTION TOWARDS ONLINE INSURANCE SERVICES

       SHRUTHI V, Dr.SARASWATHY C, VISTAS

       Page No : 317 - 321

       DOI:16.10089.AJ.2019.V8I10.285311.5247

 

42.  FACTORS INFLUENCING THE CUSTOMER EXPERIENCE IN DIGITAL BANKING AND FINANCIAL PERFORMANCE

       Sunantha.P, Dr.M.Chandran, Vels Institute of Science, Technology and Advanced Studies, Chennai

       Page No : 322 - 328

       DOI:16.10089.AJ.2019.V8I10.285311.5248

 

43.  A STUDY ON AGRICULTURAL MANUFACTURING AND CROPPING PATTERN CHANGE IN TAMILNADU

       V. VIDHYA, Dr.S. JAYAKANI, VISTAS, Chennai

       Page No : 329 - 336

       DOI:16.10089.AJ.2019.V8I10.285311.5249

 

44.  A COMPARATIVE STUDY ON ELECTRONIC MONEY TRANSFER WITH SPECIAL REFERENCE TO USERS OF NEFT AND PHONEPE (APP) IN                  CHENNAI CITY

       Dr.N.Alamelu Sathyabama, D.G.Vaishnav College, Chennai

       Page No : 337 - 353

       DOI:16.10089.AJ.2019.V8I10.285311.5250

 

45.  ROLE OF BANKING INSTITUTIONS OF FINANCIAL INCLUSIONIN PUDUCHERRY

       G. TAMILMOZHI, Dr.M.VETRIVEL, VISTAS, Chennai

       Page No : 354 - 359

       DOI:16.10089.AJ.2019.V8I10.285311.5251

 

46.  “Emerging Issues on the Road Map for a 5 Trillion Economy in India”

       T.P.KALAVATHY, SHRI KRISHNASWAMY COLEGE FOR WOMEN, CHENNAI

       Page No : 360 - 367

       DOI:16.10089.AJ.2019.V8I10.285311.5252

 

47.  Review of the Mandate of Corporate Social Responsibility

       VijayaGovindarajan, Dr.R.Lakshmi, Vels VISTAS, Chennai.

       Page No : 368 - 371

       DOI:16.10089.AJ.2019.V8I10.285311.5253

 

48.  THE STUDY OF BANKING SECTOR’S CONTRIBUTIONS TO ACHIEVE 5 TRILLION ECONOMY IN INDIA

       R.Vimaladevi, A.Meenakshi, Vels Institute of Science, Technology and Advanced Studies, Chennai

       Page No : 372 - 377

       DOI:16.10089.AJ.2019.V8I10.285311.5254

 

49.  RURAL DEVELOPMENT OF FINANCIAL INCLUSION IN PUDUCHERRY

       A.K.BABU ISMATH RAZACK, Dr.M.VETRIVEL, VISTAS, Chennai

       Page No : 378 - 383

       DOI:16.10089.AJ.2019.V8I10.285311.5255

 

50.  “Customer’s perception and contentment on quality of the services offered by Cuddalore District Central Cooperative Bank”.

       Shriram .K, Dr. J. Arul Suresh, Loyola College, Chennai

       Page No : 384 - 394

       DOI:16.10089.AJ.2019.V8I10.285311.5256

 

51.  Mobile Banking Adoption is an Emerging Trend: An Analytical study of young Indian customers

       Dr.K.Shyamala, SDNB.Vaishnavcollege

       Page No : 395 - 404

       DOI:16.10089.AJ.2019.V8I10.285311.5257

 

52.  A STUDY ON MOBILE BANKING AND CUSTOMER LOYALTY

       Sayeeda Jabeen S, Dr. M. Kavitha, VISTAS, Chennai

       Page No : 405 - 410

       DOI:16.10089.AJ.2019.V8I10.285311.5258

 

53.  IMPACT OF WORK LIFE BALANCE ON EMPLOYEE TURNOVER AMONG IT PROFESSIONALS

       Juby Thomas, Dr. M. Kavitha, VISTAS, Chennai

       Page No : 411 - 421

       DOI:16.10089.AJ.2019.V8I10.285311.5259

 

54.  CONTRIBUTION OF DARK TOURISM IN INDIA’S GDP In context of ‘Taj Mahal’ and ‘Cellular Jail’

       Kala Sneha, Dr.G.S.Maheswari, VISTAS, Chennai

       Page No : 422 - 434

       DOI:16.10089.AJ.2019.V8I10.285311.5260

 

55.  A STUDY ON DIGITAL BANKING AND ITS IMPACT

       N.Maha Lakshmi, Dr. M. Kavitha, VISTAS, Chennai

       Page No : 435 - 439

       DOI:16.10089.AJ.2019.V8I10.285311.5261

 

56.  A STUDY ON CONSUMER PERCEPTION AND SATISFACTION TOWARDS MOBILE BANKING

       Dr.V.MAHESWARI, PS.PT.MGR.Govt.Arts& Science College

       Page No : 440 - 447

       DOI:16.10089.AJ.2019.V8I10.285311.5262

 

57.  Green Banking and Its Customer Insights – An overview

       A.Sivagami, Dr.R.Lakshmi, Vels VISTAS, Chennai

       Page No : 448 - 455

       DOI:16.10089.AJ.2019.V8I10.285311.5263

 

58.  IMPACT OF ADVERTISEMENT ON THE PURCHASE DECISION OF DURABLE PRODUCTS IN CHENNAI CITY

       E. Nirmala, Dr.C.Shalini, Vidhya Sagar Women’s College

       Page No : 456 - 461

       DOI:16.10089.AJ.2019.V8I10.285311.5264

 

59.  DIGITAL MARKETING IMPACT ON SMALL AND MEDIUM ENTERPRISES THEORETICALFRAMEWORK ANDRESEARCH

       P.MANJU, Apollo Arts and Science College, Chennai,

       Dr.M.Kavitha, VISTAS, Chennai

       Page No : 462 - 469

       DOI:16.10089.AJ.2019.V8I10.285311.5265

 

60.  A STUDY ON MERCHANT BANKING

       S. RAJA, University of Madras

       Page No : 470 - 475

       DOI:16.10089.AJ.2019.V8I10.285311.5266

 

61.  PRESENT SCENARIO OF FINANCIAL INCLUSION IN INDIA AND ITS PROSPECTIVE TREND ANALYSIS

       Dr. S. GUNASEELAN, Vels Institute of Science, Technology and Advanced Studies

       Dr. N. KESAVAN, Annamalai University

       Page No : 476 - 483

       DOI:16.10089.AJ.2019.V8I10.285311.5267

 

62.  A Study on Investment Preference of Individual Investors in Chennai City

       Dr.S.Hemalatha, AMET Deemed to be University

       Dr. S. Ganapathy, SA College of Arts and Science

       Page No : 484 - 492

       DOI:16.10089.AJ.2019.V8I10.285311.5268

 

63.  IMPACT OF CASHLESS POLICY ON SMALL SCALE BUSINESSES IN RURAL TAMIL NADU

       R. BHARATHI RAJAN, Dr.V.VIJAYALAKSHMI, Vels VISTAS, Chennai

       Page No : 493 - 499

       DOI:16.10089.AJ.2019.V8I10.285311.5269

 

64.  A STUDY ON TALENT MANAGEMENT AND ITS IMPACT ON THE EMPLOYEES IN EDUCATION SECTOR – A STUDY WITH SPECIAL REFERENCE          TO EMPLOYEES IN CHENNAI

       Mary Sudharshini Fernando, Dr. M. Kavitha, VISTAS, Chennai.

       Page No : 500 - 509

       DOI:16.10089.AJ.2019.V8I10.285311.5270

 

65.  A STUDYONGROWTH OF CASHLESS ECONOMY IN INDIA

       Dr.M.NirmalDev, VELS Institute of Science,Technology and Advanced Studies, Chennai

       S.Sairam, Dwaraka Doss Goverdhan Doss Vaishnav College, Chennai

       Page No : 510 - 514

       DOI:16.10089.AJ.2019.V8I10.285311.5271

 

66.  A Study on the Nature of Indian Tourism with Respect to Domestic and International Visitors

       Dr. PR Ramakrishnan, Prashanth Rao K, VISTAS, Chennai

       Page No : 515 - 523

       DOI:16.10089.AJ.2019.V8I10.285311.5272

 

67.  EMERGING ISSUES ON THE ROAD MAP FOR A 5 TRILLION ECONOMY IN INDIA THEORETICAL ANALYSIS ON AGRICULTURAL INCOME AND              ECONOMIC DEVELOPMENT

       Monisha.V, Dr.V.Andal, VISTAS

       Page No : 524 - 528

       DOI:16.10089.AJ.2019.V8I10.285311.5273

 

68.  FACTORS DETERMINING INFLUENCE OF CUSTOMERS ON M-BANKING

       D.S. PREMALATHA, Dr.S.SUBRAMANIAN, VISTAS, CHENNAI

       Page No : 529 - 535

       DOI:16.10089.AJ.2019.V8I10.285311.5274

 

69.  Prospects For India Becoming a 5 Trillion $ Economy by 2024- An Analysis

       Dr. S.SEETHALAKSHMI, S.D.N.B.Vaishnav College for Women,, Chennai

       Page No : 536 - 543

       DOI:16.10089.AJ.2019.V8I10.285311.5275

 

70.  AN ANALYSIS OF EMPLOYMENT AND WORKING CONDITIONS OF INDUSTRIAL WORKERS IN KANCHIPURAM DISTRICT

       S.BHUVANESHWARI, Dr.S.THANGAMAYAN, VELS Institute of Science Technology and Advanced Studies, Chennai

       Page No : 544 - 548

       DOI:16.10089.AJ.2019.V8I10.285311.5276

 

71.  PATTERN AND COMPOSITION OF DEVELOPMENT EXPENDITURE IN TAMILNADU

       Dr.S.THANGAMAYAN, VELS Institute of Science Technology and Advanced Studies, Chennai

       Page No : 549 - 554

       DOI:16.10089.AJ.2019.V8I10.285311.5277

 

72.  MICROFINANCE AND THE INDIAN ECONOMY

       Dr R.Haritha Devi, The Tamil Nadu Dr Ambedkar law University, Chennai

       Page No : 555 - 562

       DOI:16.10089.AJ.2019.V8I10.285311.5278

 

73.  Impact of PCA framework on resource mobilization: A study on IOB and IDBI banks

       G DIVAKARA REDDY, Dr M THAIYALNAYAKI, Vels University, Chennai

       Page No : 563 - 570

       DOI:16.10089.AJ.2019.V8I10.285311.5279

 

74.  Empirical study on influence of PE ratio in the share price of various Industries

       Angelin Kiruba, Dr. S. Vasantha, Vels Institute of Science, Technology & Advanced Studies(VISTAS), Chennai, India.

       Page No : 571 - 579

       DOI:16.10089.AJ.2019.V8I10.285311.5280

 

75.  REITERATIVE SHOPPING RITUAL: BUILDING BRAND ALLEGIANCE.

       Dr.TABITHA DURAI, B. EDITH HEPBURN SYLVIA, MADRAS CHRISTIAN COLLEGE

       Page No : 580 - 584

       DOI:16.10089.AJ.2019.V8I10.285311.5281

 

76.  CURRENT SCENARIO IN ONLINE MARKETING

       Dr.P.Bruntha, Dr.B.Indirapriyadharshini, N.Giri, NGM College, Pollachi

       Page No : 585 - 588

       DOI:16.10089.AJ.2019.V8I10.285311.5282

 

77.  CUSTOMER RETENTION THROUGH CUSTOMER RELATIONSHIP MANAGEMENT AND SERVICE QUALITY

       N.SHEEBA, GURU NANAK COLLEGE, CHENNAI

       Page No : 589 - 593

       DOI:16.10089.AJ.2019.V8I10.285311.5283

 

78.  “The impact Of Business Ethics on the Banking Sector” 

       Dr.Meignani Prabhakarababu, Ex-Bank Executive

       Page No : 594 - 599

       DOI:16.10089.AJ.2019.V8I10.285311.5284

 

79.  “A STUDY ON CUSTOMER PERCEPTION TOWARD MOBILE BANKING SERVICESWITH SPECIAL REFERENCE TO CHENNAI CITY”

       PRIYA V S, Sri Kanyaka Parameswari Arts and Science College for Women, Tamil Nadu

       Page No : 600 - 609

       DOI:16.10089.AJ.2019.V8I10.285311.5285

 

80.  A STUDY ON THE BEHAVIOUR OF THE INDIVIDUALS PREFERRING MOBILE WALLETS

       Srinidhi P, Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Chennai

       Page No : 610 - 614

       DOI:16.10089.AJ.2019.V8I10.285311.5286

 

81.  Online Banking Adoption among Rural Customers with special reference to Indian Bank, Kanchipuram

       Dr.C.Sonia, SRM Institute of Science & Technology, Ramapuram, Chennai, Tamilnadu, India

       D.Krishnamoorthy, Saveetha School of Management, Chennai, Tamilnadu, India

       Page No : 615 - 624

       DOI:16.10089.AJ.2019.V8I10.285311.5287

 

82.  A STUDY ON ISSUES AND CHALLENGES OF WOMEN ENTERPRENEURS IN COIMBATORE DISTRICT

       Dr.S.Indu Priya, GSS Jain College for women, Chennai

       Dr. G. Mythili, VISTAS, Chennai

       Page No : 625 - 631

       DOI:16.10089.AJ.2019.V8I10.285311.5288

 

83.  MOBILE BANKING IN INDIA - A CUSTOMER PERSPECTIVE

       G. Archana, Dr. P. Jagadeesan, VISTAS, Chennai

       Page No : 632 - 636

       DOI:16.10089.AJ.2019.V8I10.285311.5289

 

84.  HRD Climate and Work Culture of Bank Employees in Selected Public Sector Banks

       A. Bharathi Reddy, Dr. P. Jagadeesan, VISTAS, Chennai

       Page No : 637 - 646

       DOI:16.10089.AJ.2019.V8I10.285311.5290

 

85.  FINANCIAL SERVICES POLICIES AND TAX ISSUES IN INDIAN FINANCIAL SEGMENT

       Dr. R. ELAVARASAN, S. KAMALDASAN, B. RAVIKUMAR, Vels Institute of Science Technology and Advanced Studies, Chennai 

       Page No : 647 - 652

       DOI:16.10089.AJ.2019.V8I10.285311.5291

 

86.  HR CHALLENGES AND OPPORTUNITIES IN INDIAN FINANCIAL SEGMENT WITH REFERENCE TO INDIAN BANKING SECTOR

       A. SOWNDARYA, Dr. R. ELAVARASANVels Institute of Science Technology and Advanced Studies, Chennai 

       Page No : 653 - 662

       DOI:16.10089.AJ.2019.V8I10.285311.5292

 

87.  POOR INTERNAL MANAGEMENT, HR ISSUES AND COMPLICATIONS NPA MESS IN INDIAN BANKING SECTOR

       Dr. R. ELAVARASAN, Vels Institute of Science Technology and Advanced Studies (VISTAS Deemed to be University), Chennai

       Dr. L. VENKATESAN, C.Kandaswami Naidu College for Men, Chennai

       Page No : 663 - 667

       DOI:16.10089.AJ.2019.V8I10.285311.5293

 

88.  INDIAN RURAL MARKET-ISSUES AND CHALLENGES

       K. MOHAN RAO, Dr. R. ELAVARASANVels Institute of Science Technology and Advanced Studies (VISTAS Deemed to be University), Chennai

       Page No : 668 - 674

       DOI:16.10089.AJ.2019.V8I10.285311.5294

 

89.  GREEN MARKETING AND ITS IMPACT ON THE SOCIETY- EMERGING CHALLENGES & OPPORTUNITIES

       M. K. VENKATESWARA RAO, Dr. R. ELAVARASANVels Institute of Science Technology and Advanced Studies, Chennai

       Page No : 675 - 679

       DOI:16.10089.AJ.2019.V8I10.285311.5295

 

90.  The role of Psychological Contract in Employee Retention- an emerging issue

       Shiny Isaac, Dr. Nirmala Mohan, Madras Christian College, Chennai

       Page No : 680 - 692

       DOI:16.10089.AJ.2019.V8I10.285311.5296

 

91.  A STUDY ON AGRICULTURE INCOME OF FARMERS WITH REFERENCE TO KANYAKUMARI DISTRICT

       K. REJI AND Dr. R. ELAVARASANVels Institute of Science Technology and Advanced Studies, Chennai

       Page No : 693 - 699

       DOI:16.10089.AJ.2019.V8I10.285311.5297